We all know that New Year’s Resolutions are made to be broken but there is one trend that you should really give it a shot. This is the year of the responsive design and if you are not on the responsive train you should make sure you will board it as soon as possible.
The past couple of years we have witnessed that literally everything is becoming digital and I am sure that you all know and most probably have the latest technological gadgets as mobile phones, tablets, various wearables in different types and sizes.
This explosive technology market results in constant array of devices with different types of interfaces which you should keep in mind if you want your project to succeed in 2015. If your website is not fully responsive and designed to provide your visitors with fast access to the searched content and does not have fluid navigation this can seriously impact on your business.
But what is this thing called “Responsive Design“?
According to Wikipedia responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Here are some of the main reasons why redesigning of your website might be good for you:
Reorganize your site navigation:
By reorganization of your site navigation you can make it easier for your visitors to find all most important pages, and makes it easy for our customers to browse your site more efficiently and to quickly find what they need.
Modernize your site design:
Take the opportunity to change the design of your website that you delay for the past couple of years. This Web 2.0 design is so out of date your website will be start loading even faster if you finally change it.
Update your site photos:
Remove all those old photos and from your website and change them with new brighter and better photos that will bring new live in your website design.
Simplify your website user experience:
Make your website more user friendly. Remove all the unwanted clutter of modules and plugins that nobody likes and nobody clicks on to. This will speed up your website and loading on most devices and your website will look more professional than ever before.
There are many ways on how you can upgrade your website design. You can use some already developed responsive grid or template or you can create such for your self if you are developer.
One thing is for sure. If you do not offer responsiveness to your mobile visitors/customers this will significantly impact your mobile visits conversion rate and you will lose certain amount of orders.