So, you have built your website already, thanks to a design contest that you have submitted at 99designs, then you have started promoting it using AdRoll and got your communication backed up by Grasshopper and RingCentral.
Your website well, still you feel that there is something, which can be improved, right? For all that have this feeling, there is already a great solution provided by our newest online encounter, Loop11.
Loop11 will allow you to create an online usability test and invite participants of your choice to join it. You can give them different tasks and watch over their completion. It gathers all the data you possibly need, so it can be analyzed further and so you can know whether something new you are planning to implement will or will not work.
Whether you are going to change the look and feel of your website, or you are going to create a new section or change an existing one, if unsure how it will be – you can launch your own usability research, without having the need to operate your own usability testing lab and additional coding.
The service that Loop11 provides is called usability testing, which in its very essence, is a technique used to ensure that the users of a website (or interface) can carry out the intended tasks efficiently, effectively and satisfactorily.
On the web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave.If a website’s information is hard to read or doesn’t answer users’ key questions, they leave.
Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defence when users encounter a difficulty